Latest News

  • ZD net
  • Influencer marketing spending is on the rise

Source: ZD net
Rate: 5 5

See the news Influencer marketing spending is on the rise from Source ZD net on 14/06/2019 has been updated to day with the theme on feedixo.

Influencer marketing spending is on the rise

These are the most influential companies on social media (you'll be surprised)Start-up companies are falling behind on social media influence whereas older established companies are leading the way in social according to a new report.The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? FacebookSan Francisco-based influencer marketing platform Linquia has recently released a new report on the state of influencer marketing. Its "The Power of Influence" report from research firm Altimeter recommended that businesses spend 25% of their digital marketing budgets on influencer marketing. Brands currently spend a quarter of their online budgets on social media advertising. Altimeter reckons that there is a strong case for allocating the same amount of budget for influencer marketing. Business insider says that spending on influencer marketing will grow at an exponential rate (projected at almost 40% annual growth for the next five years). However, this ad spend is not reaching its intended audience. A quarter of US internet users deploy ad-blocking software, according to eMarketer. Audiences consider influencers to be more authentic than brands. Using influencers to deliver the ads brands require in a human way means that the brand can minimise its digital ad spend. And there is a lot of opportunity to reallocate budget from digital ads to influencers and capture the audience's attention. Altimeter Influencer marketing continues to evolve from an emerging practice to an established, measurable strategy for consumer engagement. An estimated 70.3% of US influencer marketers expect to increase their influencer marketing budget in 2019 San Francisco-based multi-screen digital advertising platform RhythmOne, released its 2018 influencer marketing report. Formally known as Blinkx, the...

The news of the agency (ZD net) and site feedixo any responsibility in publishing it.

See the news Influencer marketing spending is on the rise from Source ZD net on 14/06/2019 has been updated to day with the theme on feedixo.

× ×