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See the news MoviePass Founder Goes Full Black Mirror with Movie App PreShow from Source Guardian on 21/03/2019 has been updated to day with the theme on feedixo.

MoviePass Founder Goes Full Black Mirror with Movie App PreShow

Would you watch ads in exchange for a trip to the movies? Stacy Spikes, MoviePass’ co-founder, thinks you will. On Thursday, March 21, Spikes launched a crowdfunding campaign for a new app called PreShow, which rewards customers with free movie ticket every time that they sit through a 15- to 20- minute block of advertisements.PreShow is pretty simple. When you want to see a movie, you simply fire up the app and choose the film that you’re planning to watch. PreShow will play “branded content” for about 20 minutes, ideally themed around the movie that you selected. Once you’re finished watching, PreShow will add funds to a virtual credit card, which you can use to order a ticket from the online box office of your choosing.Don’t think that you can game the system by putting on the ads and walking away, though. The PreShow app comes with facial recognition technology that can tell when you’re watching and when you’re not. If you look away from the screen, PreShow pauses the advertisements. It only resumes playing when it has your full attention.PreShow also gathers data about how its customers behave, although PreShow promises that “nobody is recorded, no personally identifiable data is shared, all data is aggregated and anonymized...

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See the news MoviePass Founder Goes Full Black Mirror with Movie App PreShow from Source Guardian on 21/03/2019 has been updated to day with the theme on feedixo.