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  • Flood of ‘fake’ five-star reviews inundating Amazon, Which? finds | Technology

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See the news Flood of ‘fake’ five-star reviews inundating Amazon, Which? finds | Technology from Source Digital Trends on 16/04/2019 has been updated to day with the theme on feedixo.

Flood of ‘fake’ five-star reviews inundating Amazon, Which? finds | Technology

Amazon’s customer review system is being undermined by a flood of “fake” five-star reviews for products from unfamiliar brands, a new investigation claims.The consumer group Which? analysed the listings of hundreds of popular tech products in 14 online categories including headphones, dashcams, fitness trackers and smartwatches, checking for telltale signs of suspicious reviews.Its researchers found that top-rated items were dominated by brands with names such as Itshiny, Vogek and Aitalk, which in many cases had thousands of unverified reviews – meaning there was no evidence that the reviewer had even bought or used the item.Many items also boasted a high number of five-star ratings posted in a short space of time – another indicator suggesting inauthentic reviews.With headphones, all the products on the first page of results sorted by average customer review were from little-known brands and 87% of more than 12,000 reviews for these products were by unverified purchasers. Seventy-one per cent of the headphones had perfect five-star ratings, while some included reviews for unrelated products such as soap dispensers. One set of headphones made by the brand Celebrat had 439 reviews. All were five-star, all unverified,...

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See the news Flood of ‘fake’ five-star reviews inundating Amazon, Which? finds | Technology from Source Digital Trends on 16/04/2019 has been updated to day with the theme on feedixo.