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See the news just how much is getting through to voters? very little | politics from Source Digital Trends on 17/11/2019 has been updated to day with the theme on feedixo.

just how much is getting through to voters? very little | politics

This election comes at a time when there is much to fix. BritainThinks’ Mood of the Nation study, reported here in the summer, laid bare the deep pessimism felt by many, especially the young. Asked to describe Britain at the start of the campaign, the words chosen in focus groups were “divided”, “confused”, “angry” and “broken”.The electorate is weary. Faith in politics and politicians – never high – is now at an all-time low. Just 6% say that politicians understand “people like me”, Boris Johnson has poorer ratings as PM than any of his recent predecessors at a similar stage in their premiership, and Jeremy Corbyn has the worst opposition leader ratings since polling began. Nearly three-quarters (74%) now believe that our politics is “no longer fit for purpose”.“What have you picked up about the election so far?” I asked a focus group of undecided voters last week. Although they had plenty to say about policies, parties and politicians, their confident chatter died away fast. Eye contact was avoided. No one could think of anything that related to the campaign.A recent poll found a similar lack of engagement. Four thousand voters were asked what “incidents, events, stories etc” they had noticed. The winning score, at 42%, was for “none”. In second place came the 5% mentioning Jacob Rees-Mogg’s Grenfell remarks. Just 2% mentioned “Brexit” and 1% NHS funding.We know from previous campaigns how little attention voters, especially those crucial, undecided voters, pay to policy detail. Instead, they fall back on broader, longstanding impressions of parties and leaders, and who they trust most to deliver on a small number of priority issues. Right now their top three are Brexit (well, actually, making Brexit go away), the NHS and crime.It follows from this that it really doesn’t matter what is in the manifesto if voters don’t believe you’ll make good. Here, less is more. This was Labour’s thinking in...

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See the news just how much is getting through to voters? very little | politics from Source Digital Trends on 17/11/2019 has been updated to day with the theme on feedixo.

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